JBR LIFE Photography

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JBR LIFE Photography last won the day on March 13

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About JBR LIFE Photography

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  1. Thanks friend! The lighting was the biggest challenge with this place. It's like the more expensive and extravagant the home, the darker and tougher it is to light. I used a pair of DRACAST 1000 LED lamps for this shoot. That extra boost coupled with a custom log profile helped bring balance in the exposure. I've been kicking around the idea of stepping up to a full on cinema cam that shoots 14-bit RAW and 10-bit codec just to try getting a little more dynamic range for these darker homes. Only problem is I just don't see the return on the investment, at least not just yet. So for now, I'll just keep banging on these Sony A7 cams I have to rock on. lol Sunset through twilight and into dark makes for some of the most dramatic scenery in many of these luxury homes. Every home could benefit from this time frame, even a condo in a crowded city, but most projects don't have the budget to afford that premium time slot (because if I'm not shooting a home or some portraits, I'm watching the sunset and enjoying it, which is worth a lot of money to me). The opening / closing title is a somewhat customizable preset I got from PixelFilmStudios. I dig their stuff, and it's worth me paying a few bucks for a bundle of them, instead of farting around in Motion, finding that I need to spend hours on YouTube to learn how to make something. I need to schedule some learning time in the near future, because I have ideas on how to modify these presets in order to turn them into other presets.
  2. After what seemed like forever, working the puzzle of weather, availability, cleaning, etc, I've finally been able to wrap this piece for a 9,000+ square foot oceanfront home, listed at just under $30M. Enjoy!
  3. Well done, you made for a very interesting exterior-only presentation! I love the CrumplePop tracking you used, definitely going to look into it for FCPX. I've been using another platform that works most of the time, but sometimes (the most important times it seems) it totally fails. I'm with Chuck...it's annoying to have to jump through DJI's hoops to accomplish what the governing airspace body has already approved. Glad it worked out for you, and let's always hope for the best in that area. Thanks for sharing, nice vid overall!
  4. Aloha Vincent, Thanks for taking the time to read and comment. I can see how one would imagine that I'm running some sort of big operation here, but the reality is that I'm not. My wife helps with a few admin parts of the biz, but outside of that, I too am a one man show. I've tried hiring folks, but the reality is that I'm just too darned picky, and I never could train someone how to see what I see. I don't spend hours on end combing the internet for illegally used images. Sure, it comes up now and again on one of our social media channels, or I'll see an MLS listing with a stolen image, but that's about it for the effort I spend on that. Instead, I choose to spend time on the front end of things, educating my clients BEFORE we shoot. The key is to get your client base understanding of this concept, so that when the time comes for someone to ask them for the pics of their new place, your clients already know to direct them back to you for licensing. As we all know, business ownership is more than a full-time job. It's a full-life job, where you eat sleep and breathe the stuff, and I completely understand not having enough time for certain aspects of it all. You just have to prioritize what's most important for you to fit into your busy schedule. For me, the priority is maximizing the earning potential of the assets I create. Good luck with your endeavor, and welcome to the forum! Warmest Mahalo, Jonathon
  5. A $5.5M luxury condo in Wailea is one helluva place to call an office. All about the view, which we all know is tricky. As per the standard as of late, dark wood trim to eat up the light. Enjoy!
  6. Nice work! Very smooth, good use of slow & steady, kept me engaged, and gave a good sense of the property. If I could offer one nitpick, it would be to keep the ceiling fan status consistent. If one fan is on, turn them all on, and vice versa. Personally, I prefer fans to be on and as slow as they'll go. But I do have one client who very much dislikes moving fans in video, so I make an exception for her...because it's her money and whatnot. Regardless, great job, let's see more soon!! 🎬🎥🏠💰
  7. Yessss!!! I bought one of these for my old P4, love it. Use it for survey & SAR work now and again, works like a charm.
  8. Mahalo for taking the time to view! It's true, these all had to be the same because they're vacation rental townhomes. You know the drill...one size fits most. lol At least the interiors vary in stylized design, as each unit is individually owned. This one in particular had a pretty nice upgrade, you can see in the video below.
  9. Aloha All! Thought I'd share a recent frame from a video I shot with the Mavic 2 Zoom. This little bird continually surprises me with it's capabilities. Sure, there are way better quality platforms out there, but I'm having a great time pushing this little camera to it's limits. The first frame is straight out of camera. I shoot in 4k, using custom settings to emulate a logarithmic profile, since DJI omitted true log profiles from this system. The second frame is fully graded via FCPX, using a series of layers to control color and tones, including masking tools / tracking. There's a bit of noise remaining in the final frame, but this is not visible when the video is playing, as the frames blend and show motion. Overall, I'm happy with this little rig. The dynamic range is definitely a bit limited, and requires some trickery in post to really bring it all out, but in the end, it's solid. Having a telephoto lens in the mix really opens up a LOT of options for unique cinematic shots, and in most environments, the camera really does come through with at least a prosumer level of commercial quality. Mahalo for viewing, enjoy!
  10. Aloha everyone, I thought I'd write a little bit this morning about media licensing. I've been realizing lately, there are many real estate media providers out there who shoot the images or video, work their magic in post production, and turn the media over without any licensing restrictions at all. The practice has become so common, that now many realtors don't even know that licensing exists, much less how it works. So, what is media licensing and how does it work? Basically, it's this: According to U.S. copyright law, photographic media (including video) is owned by the creator of that media, unless otherwise agreed upon via verbal or written contract. In short, if you click the shutter, you own the image, unless you're shooting for an entity for hire, who already had you sign something saying they own the media you create. An example of for-hire work would be second shooting a wedding, being an in-house magazine photographer, news journalist, etc. As independent imaging specialists, only we can determine how the media may be used. For example, when I license media to a realtor, it's for a specific time period, duration, and comes with limits. Some of those limits are that it's non-transferrable, non-exclusive, may not be used as paid-for advertising, and many more details that matter to me. Once a property has sold, realtors no longer have need for the media, outside of personal advertisement for their own marketing (i.e. showing a potential listing client the media they use). However, it's become commonplace for brokerages to use images from their agents' listings for all manner of in-house ad work. I've even discovered multi-million dollar brokerages swiping my images from the MLS system, using them on their corporate websites. These are not small companies doing this, and they know better, and I'm quick to offer them the opportunity to purchase a license or remove the media. Ok, so you're probably thinking right now that you really don't care if some brokerage swiped a single image or two and made a few hundred million dollars without paying you. That's ok, I suppose, to each their own. But wait! There's MORE!!! If you work in an area where properties are bought and sold repeatedly, you'll want the opportunity to license that media to the next realtor who's picking up the listing. It happens here on Maui often...condo up for sale, I shoot it, it sells, next realtor comes along in a year, nothing inside the unit has changed, so they license the existing media from me. Another opportunity for re-licensing media is when the home doesn't sell, and is picked up for re-listing by another realtor. Right there is your earning potential in full swing...you have images, they need images...let's connect! Now, here's the tricky part where a lot of media providers miss the point. How much should I charge to license media I've already created? Ready for the answer? Ok, here goes: Full price. Yep, you read that correctly. I charge full price to license imagery to a realtor, whether I'm shooting it for them, or already have it on a hard drive. Why? One word: VALUE. By offering media that's already created, you bring huge value to the table because you're helping the realtor to skip the hassle of having a photoshoot, making sure the home is clean & staged, waiting for the perfect weather, waiting for the media to be delivered. Instead, you can enable them to list that home the day they pay the invoice for the media you've already created, and THAT is VALUE. We don't make a ton of money shooting for realtors. It's no secret, but it's still a fun workspace, and there's potential to earn much more once you open the licensing box. Our market has become crazy saturated, and that's not something we can stop. However, we can preserve the market value by exercising our media licensing rights. I hope this sheds a bit of light onto the power and importance of licensing for those who are just starting out, or have never considered this concept. Remember, our media serves as assets. Licensing is how to monetize those assets over and over again. Warmest Mahalo, Jonathon
  11. I offer two versions of video...1min or full feature (up to 3min). Each realtor has their own way of listing properties, and some love the longer vids, some love the short preview style. With this home, I encouraged the realtor to go with a full video, but she insisted that it was such a small home compared to most that she sells, 1min should be just right. Yep, you read that correctly. She called a 3500sqft home 'small'. Capture time is actually almost the same. Still need to set up the rooms, lights, get the details, etc. Plus, I always capture enough for a full feature video, in case they decide to upgrade after seeing the short version. Post production time is definitely less to create a 1min vid. On top of that, the client wished to purchase an exclusive license, which definitely increases the price, since I lose earning potential on an exclusive license.
  12. Aloha all! I recently had the pleasure of filming a $21M home on Maui, with the challenge of squeezing most of the goodies into a single minute. Admittedly, this was a tough one. The interior space is rather dark, so I needed a bit of lighting to help out. The property itself is heavily guarded by trees on the ocean side, making it tough to actually see. Additionally, there are so many special features of this home, a minute isn't nearly enough to showcase them all, so selecting the best of the best was a chore. Overall, I'm quite pleased with the outcome, and the client is most definitely happy, which is the most important thing. This video was shot on a Mavic 2 Zoom and Sony A7R3. Enjoy!
  13. Aloha pilot ohana! I thought it might be fun to show a little bit of interior photo work from the weekend. These are all single exposures, lit by a combination of Speedlites. Enjoy!