JBR LIFE Photography

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Posts posted by JBR LIFE Photography

  1. On 4/13/2019 at 7:11 AM, Talon Six Aerial said:

    I generally find it very challenging to produce interesting real estate videos using only exterior shots.  This project was no exception - a planned business park that has only one complete building.  Although the building exterior looked totally finished, the building interior was literally just dirt and a couple of plumbing and power mains.  I've never seen anything like it.

    This was my first time using CrumplePop's Easy Tracker to do the property lines.  It was indeed "easy", so I'll probably be incorporating this technique into future projects.

    Another interesting challenge with this project was that it is in DJIs new approach and departure path geofenced areas. I followed the DJI Unlock website instructions, uploaded a copy of my wide area authorization, and had the unlock code within about 20 minutes.  PRO TIP:  I discovered the hard way that you need to be logged into the DJI Go 4 app on the CrystalSky in order to see the unlocks; it took me longer to figure this out than it did to get the unlock authorization from DJI.  Doh!

    Anyway, I think this came off pretty well and the clients were happy...

     

    Well done, you made for a very interesting exterior-only presentation!  I love the CrumplePop tracking you used, definitely going to look into it for FCPX.  I've been using another platform that works most of the time, but sometimes (the most important times it seems) it totally fails.  

    I'm with Chuck...it's annoying to have to jump through DJI's hoops to accomplish what the governing airspace body has already approved.  Glad it worked out for you, and let's always hope for the best in that area.

    Thanks for sharing, nice vid overall!

  2. Aloha Vincent,

    Thanks for taking the time to read and comment.  I can see how one would imagine that I'm running some sort of big operation here, but the reality is that I'm not.  My wife helps with a few admin parts of the biz, but outside of that, I too am a one man show.  I've tried hiring folks, but the reality is that I'm just too darned picky, and I never could train someone how to see what I see.

    I don't spend hours on end combing the internet for illegally used images.  Sure, it comes up now and again on one of our social media channels, or I'll see an MLS listing with a stolen image, but that's about it for the effort I spend on that.  

    Instead, I choose to spend time on the front end of things, educating my clients BEFORE we shoot.  The key is to get your client base understanding of this concept, so that when the time comes for someone to ask them for the pics of their new place, your clients already know to direct them back to you for licensing.

    As we all know, business ownership is more than a full-time job.  It's a full-life job, where you eat sleep and breathe the stuff, and I completely understand not having enough time for certain aspects of it all.  You just have to prioritize what's most important for you to fit into your busy schedule.  For me, the priority is maximizing the earning potential of the assets I create.  

    Good luck with your endeavor, and welcome to the forum!

     

    Warmest Mahalo,

    Jonathon

  3. Nice work! Very smooth, good use of slow & steady, kept me engaged, and gave a good sense of the property.  

    If I could offer one nitpick, it would be to keep the ceiling fan status consistent.  If one fan is on, turn them all on, and vice versa. Personally, I prefer fans to be on and as slow as they'll go.  But I do have one client who very much dislikes moving fans in video, so I make an exception for her...because it's her money and whatnot. 

    Regardless, great job, let's see more soon!! 🎬🎥🏠💰

     

    • Like 1
  4. 14 hours ago, thewomble said:

    Well done. First one looks it was taken in winter and then came summer in the second.

    No imagination in house design. How many houses built from one set of plans?  We have the same problem here lack of imagination. Even if they painted the houses differently

    Back to the photos .. interest in seeing your next effort..

    Mahalo for taking the time to view!  It's true, these all had to be the same because they're vacation rental townhomes.  You know the drill...one size fits most. lol  At least the interiors vary in stylized design, as each unit is individually owned.  This one in particular had a pretty nice upgrade, you can see in the video below.

     

     

  5. Aloha All!

    Thought I'd share a recent frame from a video I shot with the Mavic 2 Zoom.  This little bird continually surprises me with it's capabilities.  Sure, there are way better quality platforms out there, but I'm having a great time pushing this little camera to it's limits.

    The first frame is straight out of camera.  I shoot in 4k, using custom settings to emulate a logarithmic profile, since DJI omitted true log profiles from this system.  The second frame is fully graded via FCPX, using a series of layers to control color and tones, including masking tools / tracking.  

    There's a bit of noise remaining in the final frame, but this is not visible when the video is playing, as the frames blend and show motion.  Overall, I'm happy with this little rig.  The dynamic range is definitely a bit limited, and requires some trickery in post to really bring it all out, but in the end, it's solid.  Having a telephoto lens in the mix really opens up a LOT of options for unique cinematic shots, and in most environments, the camera really does come through with at least a prosumer level of commercial quality.

    Mahalo for viewing, enjoy!

     

    Wailea Ekolu Village - Unit 108 - UNGRADED.jpg

  6. Aloha everyone,

     

    I thought I'd write a little bit this morning about media licensing.  I've been realizing lately, there are many real estate media providers out there who shoot the images or video, work their magic in post production, and turn the media over without any licensing restrictions at all.  The practice has become so common, that now many realtors don't even know that licensing exists, much less how it works.

    So, what is media licensing and how does it work?  Basically, it's this:  According to U.S. copyright law, photographic media (including video) is owned by the creator of that media, unless otherwise agreed upon via verbal or written contract.  In short, if you click the shutter, you own the image, unless you're shooting for an entity for hire, who already had you sign something saying they own the media you create.  An example of for-hire work would be second shooting a wedding, being an in-house magazine photographer, news journalist, etc.

    As independent imaging specialists, only we can determine how the media may be used.  For example, when I license media to a realtor, it's for a specific time period, duration, and comes with limits.  Some of those limits are that it's non-transferrable, non-exclusive, may not be used as paid-for advertising, and many more details that matter to me.

    Once a property has sold, realtors no longer have need for the media, outside of personal advertisement for their own marketing (i.e. showing a potential listing client the media they use).  However, it's become commonplace for brokerages to use images from their agents' listings for all manner of in-house ad work.  I've even discovered multi-million dollar brokerages swiping my images from the MLS system, using them on their corporate websites.  These are not small companies doing this, and they know better, and I'm quick to offer them the opportunity to purchase a license or remove the media.  

    Ok, so you're probably thinking right now that you really don't care if some brokerage swiped a single image or two and made a few hundred million dollars without paying you.  That's ok, I suppose, to each their own.  But wait!  There's MORE!!!

    If you work in an area where properties are bought and sold repeatedly, you'll want the opportunity to license that media to the next realtor who's picking up the listing.  It happens here on Maui often...condo up for sale, I shoot it, it sells, next realtor comes along in a year, nothing inside the unit has changed, so they license the existing media from me.  Another opportunity for re-licensing media is when the home doesn't sell, and is picked up for re-listing by another realtor.  Right there is your earning potential in full swing...you have images, they need images...let's connect!

    Now, here's the tricky part where a lot of media providers miss the point.  How much should I charge to license media I've already created?

    Ready for the answer?  Ok, here goes:  Full price.

    Yep, you read that correctly.  I charge full price to license imagery to a realtor, whether I'm shooting it for them, or already have it on a hard drive.  Why?  One word: VALUE.  

    By offering media that's already created, you bring huge value to the table because you're helping the realtor to skip the hassle of having a photoshoot, making sure the home is clean & staged, waiting for the perfect weather, waiting for the media to be delivered.  Instead, you can enable them to list that home the day they pay the invoice for the media you've already created, and THAT is VALUE.

    We don't make a ton of money shooting for realtors.  It's no secret, but it's still a fun workspace, and there's potential to earn much more once you open the licensing box.  Our market has become crazy saturated, and that's not something we can stop.  However, we can preserve the market value by exercising our media licensing rights.

    I hope this sheds a bit of light onto the power and importance of licensing for those who are just starting out, or have never considered this concept.  Remember, our media serves as assets.  Licensing is how to monetize those assets over and over again.

     

     

    Warmest Mahalo,

     

    Jonathon

     

     

    • Like 1
  7. 3 hours ago, Av8Chuck said:

    That looks great.  Curious why it had to be a minute?  Did it take less time to produce a shorter video?  

    I offer two versions of video...1min or full feature (up to 3min).  Each realtor has their own way of listing properties, and some love the longer vids, some love the short preview style.

    With this home, I encouraged the realtor to go with a full video, but she insisted that it was such a small home compared to most that she sells, 1min should be just right.

    Yep, you read that correctly.  She called a 3500sqft home 'small'.

    Capture time is actually almost the same.  Still need to set up the rooms, lights, get the details, etc.  Plus, I always capture enough for a full feature video, in case they decide to upgrade after seeing the short version.  Post production time is definitely less to create a 1min vid.

    On top of that, the client wished to purchase an exclusive license, which definitely increases the price, since I lose earning potential on an exclusive license.

  8. Aloha all!

    I recently had the pleasure of filming a $21M home on Maui, with the challenge of squeezing most of the goodies into a single minute.  Admittedly, this was a tough one.  The interior space is rather dark, so I needed a bit of lighting to help out.  The property itself is heavily guarded by trees on the ocean side, making it tough to actually see.  Additionally, there are so many special features of this home, a minute isn't nearly enough to showcase them all, so selecting the best of the best was a chore.

    Overall, I'm quite pleased with the outcome, and the client is most definitely happy, which is the most important thing.

    This video was shot on a Mavic 2 Zoom and Sony A7R3.  Enjoy!

     

     

    • Like 2
  9. Aloha friends,

    Tonight I'm sharing a recent work project photo, shot for a luxury home listing on the island (Maui).  This home was listed at $7.5M and I was delighted to provide the entire photo & video media kit.

    I've been enjoying the M2Z telephoto feature to help create a shallow depth of field via lens compression.  The compression @ 48mm seems to help stretch the background, making mountains feel tall, rather than squashed flat.  I keep pushing this little camera for all it's worth, and it keeps surprising me along the way as I discover limits.

    Mahalo for viewing, feel free to fire any questions my way, I'm happy to share.

     

    DJI_0274-600x400.jpg

     

     

  10. Anyone here ever hear of the Pe'ahi Challenge?  Today's video is not from the WSL event itself, but from another day of swells for fun.  These waves maxed out around 25ft or so, which is a medium sized day at this break.  Waves have been known to reach heights over 60+ft, and these crazy mo-fos ride these mountains, like the bad-a$$ MF's they are.  I was delighted to have a clear sky, no helicopters, and only one other UAV buzzing around.  From what I hear from my friends in the boats (photographer boats), the other drone kissed the water later on, after I left.  Gotta love the M2Z for getting the shots but staying outta the action!

     

     

  11. I recently wrapped up another luxury property video, a place on the north side of the island.  Windward Maui is a tough cookie...either it's so windy the drone is dancing all over the sky, or the sky is calm, cloudy and threatening rain.  There's only a small window of time each day to capture a fairly nice sky and keep the drone stable for smooth video...and that window of time varies daily.

    On this day, however, we got extremely lucky.  Beautiful clear skies, barely any wind of which to speak, all day long through sunset!  

    The house itself is kinda odd, the designer being a steel worker, so he used...you guessed it...lots of steel.  No matter the project, it can be tricky to make surface rusted steel look cool, but fortunately this house had some dark finish tones that complimented it.  Probably the ONLY time I've been grateful the place was oddly dark (many of these high end luxury homes are poorly lit, and I have no idea why).

    Side Notes:  Pardon the dirty mirrors please...the owners 'cleaned up', but I guess that doesn't mean the same as what we imagine for the shoot.  In their defense, windward Maui is a tough area to live and not have dirt flying around.  

    Also, please excuse the lazy front yard dog.  Damn thing was so lazy it wouldn't even raise it's head when I cruised the drone just a few feet overhead.  Just raised its eyes to watch it pass, kept on lounging.  Actually, my kinda dog!

    Anyhow, enjoy!  

     

    https://vimeo.com/312505804

  12. Actually, @Av8Chuck, I had a tricky time leading through this property to make it flow.  The layout of the house is such that it's not really the easiest to create a walk-through.  In fact, I found myself actually walking all over the place, discovering more rooms here and there. lol

    Thanks for the compliments and the feedback, that's one of the main reasons I post this stuff here -to grow and learn.

    Have you booked your flight here yet for 2019??

  13. Just wrapped this one tonight, thought I'd share.  I usually keep the videos under the 3min mark, but the client wanted a longer video, and this home lent well to it.  So much goodness packed into 3500+ sq.ft., it would be tough to keep it under 3min anyhow!

    For this project, I used a good bit of lighting on the interior view shots, as the dark wood trim just ate up all the available natural light.  The home is beautiful, but definitely kinda dark by design.  Color grading was quite an undertaking as well, trying to squeeze all the available data for everything I could.

    This one is best viewed in 4k on a large screen with premium sound.  Enjoy!

     

  14. On 1/3/2019 at 7:28 AM, Alan Perlman said:

    @JBR LIFE Photography did you get to drink that coffee that's being made at 1:12?

    Hehe, great video! I know I've told you this before, but I love the variety of shots you do — it really showcases the property and what it would FEEL like to live there.

    Re: Peter Lik, it was a great gallery. I've always been a fan of his work, though I have mixed feelings about his pricing and pricing fine art in general (interesting article here). Also had a lot of fun at the National Geographic gallery a couple of blocks away. Beautiful prints that my 2yo got a kick out of.

    I did NOT get to drink that coffee, can you believe it?!  They just grabbed the cup, tossed it into the sink like it was yesterday's trash!  #richpeopleproblems

    Yes, I recall that article about Mr. Lik.  He's not necessarily loved amongst most photography circles, although I'm guessing there's a bit of hater-ade some folks tend to drink out of jealousy now and again.    But to each his own, I suppose.  I've met folks who don't think our complimentary beach photo sessions are a great way to do biz, but it works for us. :) 

    Thanks for all the support and feedback about the videos.  I keep trying to get better with each one, and sometimes I'm my own worst critic, as I can see room for improvement in everything I produce.  So, an 'attaboy' goes a long way!

  15. 4 hours ago, Alan Perlman said:

    Wow, thanks so much @JBR LIFE Photography ‚ I love how you were able to lighten everything up to make it feel more like sunrise. Yes, I played with the brush tool a bit but need a lot more practice to be able to properly isolate areas. This is really great feedback and appreciate you taking the time to teach me / share your settings so I can take a closer look at how you use Lightroom.

    Np, glad you like the edit!  If you have any questions, hit me up and I'll gladly assist.  Enjoy delving into the catalog!

    • Thanks 1