Where are we on the hype cycle ?


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Kind of depends on how you define “we” — are you talking about the “commercial” UAV industry?  

I don’t think there is a “commercial” UAV industry,  but if we’re talking about measuring where we think the commercial UAV industry is then I’d say it’s in the Trough of Disillusionment. 

There’s a better measure of traction it’s called the Technology Adoption Lifecycle and it takes into account people aversion to new technology and what it takes to overcome the status quo of the technology it’s supplanting. 

I think it’s always a good idea discuss business strategies but it doesn’t play well in most forums.  I’m all for it...

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